Today, as avid travelers and guests, we are fully aware that the experience is what matters the most; down to every little detail. We choose a specific holiday, destination and/or hotel because we are yearning for something distinct and unique. No longer is experience, however, just about the physical beauty of a hotel and great service provided by it’s staff, yet is increasingly becoming more about the ‘little’ things that make a certain place special and different from the rest. As our expectations become higher, this not only makes it more challenging for us to fulfill them but for hotels to provide what we are looking for so they can leave us with lasting impressions.